Cavan makes its mark with ‘Created in Cavan’ brand
The new food and beverage brand for County Cavan, ‘Created in Cavan’, was launched on Wednesday, 26 February by Ireland’s favourite chef, Neven Maguire.
This exciting new brand, with its bold, distinctive logo, will provide consumers locally, nationally, and on the international stage with the assurance that they are purchasing food or drink that has been lovingly created by dedicated local producers to reflect the unique landscape and culture of County Cavan.
‘Created in Cavan’ also gives food and drink producers from the county a platform to showcase their wares, communicate their unique food story, and empowers the food industry in Cavan to cement its place amongst the best food counties in the country.
An initiative of the Cavan Food Network, funded by Cavan County Council with assistance from the Department of Agriculture, Food and the Marine, ‘Created in Cavan’ is an expression of the collective community of food and drink producers and food tourism services participating in the supply, production and service of quality local food and drink across County Cavan.
The Cavan Food Network works to enable consistent quality and a wide range of choice and variety in its produce, and now local consumers and tourists alike can be sure that wherever they see the ‘Created in Cavan’ logo they are guaranteed quality local food and drink, and memorable, food-based visitor experiences.
Speaking at the launch at Townhall Cavan Arts Centre on Wednesday afternoon, ‘Created in Cavan’ Brand Ambassador Neven Maguire said “I feel proud to promote Cavan. I’m proud of where I come from. I love when people come from all over the country to our restaurant – they always comment on the good food and the local produce they’ve eaten in Cavan.
“At the end of the day, as chefs, we are only as good as the produce that we use. Each food producer has a story to tell and we need to showcase what we have in this county, because it’s an exciting time for Cavan.”
Cavan County Council Food Co-ordinator Deirdre Donnelly said “This is a great day for Cavan food and drink as we launch our bold new ‘Created in Cavan’ brand and publish the first edition of the Cavan Producer Directory. Such exciting developments speak to the value of local collaboration and we in Cavan County Council look forward to continued partnership with the Cavan Food Network as we strive to continually grow and improve the Cavan food and drink offering”.
Chair of the Cavan Food Network, Mr Jonathon Scott said “As food and drink producers we are incredibly proud of our county and its produce and the ‘Created in Cavan’ brand will allow us to carry that message with us at shows and on shelves across the country and further afield.”
Brendan Jennings, Director of Services, Planning, Community, and Economic Development with Cavan County Council said “Cavan County Council is delighted to work with the Cavan Food Network to deliver this exciting new brand, a key output of the Cavan Food Strategy.
“I would like to commend all who have brought this project to fruition including our Food Strategy Co-ordinator Deirdre Donnelly, Cavan’s Food Network, our elected members who have supported the development of Cavan food and drink from the outset, and the Department of Agriculture, Food and the Marine, who provided financial support through the Rural Innovation and Development Fund.
“Supporting our local food and drinks businesses is also central to supporting the local economy. ‘Created in Cavan’ aims to bridge the gap between the fantastic food and drinks industry in Cavan and our local tourism industry. By doing this, we can build our food identity, boost local economies and reduce the environmental impact for everyone,” added Mr Jennings.
Cathaoirleach of Cavan County Council, Councillor Shane P O’Reilly said “Cavan food and drink, and Cavan hospitality is worth shouting about, and this brand conveys gives our industry the means to do so. I’m sure all of our local producers will get behind this wonderful new initiative, and I would encourage the people of Cavan to look out for the ‘Created in Cavan’ logo on shelves and in hotels, cafés and restaurants.”
For more information on ‘Created in Cavan’ and the Cavan Food Network, or to get involved, please email firstname.lastname@example.org